Implementation dynamics for CRM system development
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The Open University ’ s repository of research publications and other research outputs Implementation dynamics for CRM system development
Copyright and Moral Rights for the articles on this site are retained by the individual authors and/or other copyright owners. For more information on Open Research Online's data policy on reuse of materials please consult the policies page. Summary This paper considers the implementation of CRM systems based on evidence from longitudinal case studies in medium-sized companies operating in the ...
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تاریخ انتشار 2015